Headquartered in Scottsdale, Arizona, our company thrives in the fast-paced, ever-changing landscape of the sales professional.
Technology has become the cornerstone of every facet of a company’s business operation. However, we noticed that very few offerings truly addressed the needs of the salesperson, their leadership, and the all-important sales pursuit of revenue!
ABMm was designed to empower sellers to leverage high impact prospecting tools in systems they already use every day. Our platform is built on sales and marketing best practices and gives your front line team the power to access contacts, messaging, and intelligence in one place saving time and increasing the conversations…all of which will help them sell more.
One of the least effective uses of a salesperson’s time is deciding who to target, even with a defined territory! ABMm allows sellers to focus on ‘like’ prospects with targeted relevant messaging, dramatically increasing the likelihood of connecting with your target audience.
What is Account Based Marketing?
Account Based Marketing (ABM) is a business-to-business (B2B) strategy that focuses sales and marketing resources on targeted accounts within a specific market. Instead of broad-reaching marketing campaigns that touch the largest possible number of prospective customers, an ABM strategy focuses resources for the book of business on a defined set of named accounts. An important goal of ABM is to identify employees at a specific company who are researching products and services, and then customize sales programs and marketing messages to meet the needs of buyers and influencers at that company.